If you take the taste-masking strategies that work perfectly for a functional beverage or a powdered greens mix and apply them to a gummy, you

The Formulator’s Dilemma: Beyond “Vegan vs. Traditional” When brands come to me to develop a new gummy supplement, the first question they usually ask is,

What Makes Functional Candy Packaging Different? When you transition from traditional confectionery to functional candy, you have to stop thinking about “candy wrappers.” You are

If you plan to launch a functional candy or gummy, you cannot straddle the fence between a food and a supplement. You have to pick

If you treat a functional gummy like a traditional piece of candy, you will eventually fail a compliance audit. When we manufacture dietary supplements or

I see founders make the same mistake every single week. They look at a direct-to-consumer gross margin of 80% on a standard dietary supplement, apply

When we bring a new formula into the facility at Alpha Creations, the first thing I look at is the matrix environment. The gummy kettle

At Alpha Creations, I view functional candy as a permanent shift in how consumers take their daily supplements. Functional candy takes traditional sweets—like gummies, chocolates,